Advertising and Promotion
Locally owned, locally produced & supporting the Michigan economy...naturally!
Why Natural Awakenings?
On the surface, Natural Awakenings may seem like many other publications, both in and outside this market. Upon closer inspection, however, the differences are significant and lend to the strength and effectiveness that Natural Awakenings brings to any marketing and/or promotional strategy.
Consider the following diagram:
When evaluating any publication the three components of this "triad" are key in determining the effectiveness of any publication. The difference with Natural Awakenings lies in the depth our systems and procedures provide in each category. Nothing is left to chance in assuring that we provide the best quality magazine to the right audience, at the right time-and that we maximize potential for our advertisers using various strategies developed over the 18 years Natural Awakenings has been publishing across the country and the 8 years we have been publishing in East Michigan.
Editorial / Content
Each month Natural Awakenings advertisers and writers provide the tools our readers need to assist them on their path to health, wellness, green living and sustainability. We feature articles by both nationally known authors and local professionals in the natural, integrative and complementary health, wellness and sustainability fields. Additionally, we provide news and events that are happening in our community—and around the globe. We encourage local professionals and experts to submit articles, news and other content that will educate and inform our readers and empower them to live a healthy, sustainable lifestyle. For more information, click here.
Circulation / Readership
Our targeted distribution reach our affluent, well-educated and health-conscious reader base who eagerly seek resources that will improve their health and well-being. Two local publications provide wide distribution throughout Oakland, Macomb, Livingston, St. Clair, Genesee, Lapeer and Shiawassee counties. Natural Awakenings is picked up each month at your local health food stores, fitness centers, book stores, health care facilities, and wherever free publications are generally seen. Natural Awakenings is everywhere! For more information, click here.
Advertising / Promotion
Compare our rates—they are the most reasonable and cost effective you will find in our market. Advertising in Natural Awakenings works much longer than in daily or weekly publications—and readers tell us they keep, refer back to and share their issues.
This segment of the triangle above is of paramount importance for potential advertisers because a well-thought strategy, utilizing all of the "tools" in Natural Awakenings, will result in the most effective approach to advertising and promoting your business or practice. Without a well-designed strategy, the advertiser (you, perhaps), are doing nothing more than just "dropping" an ad in the magazine and hoping it works. It's a recipe for poor results.
Your Natural Awakenings Marketing Consultant will guide you through the details of the planning process. However, below we provide an overview of the various components from which a good strategy is developed.
At the core of any plan is Display Advertising. This would be a graphical or text based display type ad, ranging in size from Business Card to Full Page. Also available are pre-designed Packages, containing those components we have found work best and Specialty Offerings for events.
We have also discovered that listing your business or practice in the Natural Directory is a complementary and very effective way to gain exposure, seen from a somewhat different vantage point by the reader. In addition it gives you the ability to get "seen" twice in the same monthly issue if you're also running a display advertisement.
After that, we develop a program for you that includes one or more of the other Editorial / Content departments, such as NewsBriefs, Health and/or GlobalBriefs, Community Spotlights, our Community Calendar of Events and if it makes sense for your business or practice, Feature Articles. Each of these components will be evaluated and those best suited for your needs will be recommended by your Marketing Consultant to build on your presence each month you advertise, complementing and enhancing everything else you're using–whether a Natural Awakenings product or service or whatever other marketing you already have in place.
Then there is the Natural Awakenings Network, a great addition to any marketing strategy you develop, Website Advertising, Social Media Marketing, the Digital Editions of Natural Awakenings and the series of Michigan Healthy Living & Sustainability Expos (MHLexpo).
In summary, proper selection of these various offerings is the crux of any good program. Now, when you speak with your Natural Awakenings Marketing Consultant, you will have a fair expectation of what to expect during that conversation and you will be able to better plan with your consultant. Our goal is to provide you the best, most effective and affordable approach to your marketing, so you get results!
For more information, pricing and to find out how you can put the power of Natural Awakenings to work for your business or practice, click here.
